What is a round-up?
A round-up is a blog or video centred around a key theme (e.g. Earth Day or Christmas) which highlights a number of different brands.
Examples:
Why are they powerful?
- You get a feature in a thematic piece of content that is likely to be highly searchable
- The fee is lower than dedicated work
- Feature alongside likeminded brands
What do we need from you?
- Key messages about your brand
- Photos of your products
- Link for where you want to direct people
What is included in a round-up?
For a blog:
- 3-5 sentences about your brand
- Photos of your products
- Link to be included within the text
- 12 month feature
For a video:
- 20-30 seconds mention of your brand
- Visuals of your products
- Links to your website in the YouTube description
- Feature for lifetime of video
How many other brands will be included in the round-up?
There are usually 8-10 brands mentioned, however this is dependent on the type of blog/vlog. Please check the booking form as it will state the number of slots available in the round-up
Can our brand be the first one mentioned?
Yes, this is available for an additional cost.
Do we need to send any products?
You do not need to send your products to the creators for blogs.
However with vlogs, it is often better to show the product rather than use product photo overlays.
Will the round-up be posted on Instagram?
Creators may choose to share round-ups on their IG stories to drive traffic but this is not guaranteed.
How many of our products can be featured?
You can feature 1-2 of your products but they will be mentioned in the same block of text/speech.
Do you need to disclose that this blog is sponsored by my brand?
Our creators will usually add a disclosure statement at the top along the lines of “This post/video was sponsored. Some of the links are affiliate links so I make a small commission from sales”
Does the creator take photos of my products for the blog?
No - with round-up blog posts, you will be asked to upload your own product photos to be included in the post. For video round-ups, it is best to provide products so the creator can show them visually rather than using an image overlay.
Will the content be available for review before it goes live?
No - with round-up content, we do not offer a review of the content because of the lower rate and number of brands involved. If a preview is provided, this is for reference only. However, changes can be accepted if the content truly misrepresents the brand in any way.
Will I know how many people have clicked through?
You can provide our creators with tracking links which will help you to understand these metrics. Google Analytics does not provide this information so we cannot share this with you.
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